LGU Malay Presents Boracay @ the B2B Tourism in Malaysia

Kuala Lumpur- The Local Government Unit of Malay continues to strengthen Boracay Island’s presence on the global tourism stage as it proudly showcases the island’s world-class offerings at the B2B Tourism Engagement Program 2026 (B2BTEP) in Kuala Lumpur.

Representing Municipal Mayor, Hon. Frolibar Sacapaño Bautista, and under the Municipal Tourism Office headed by the Chief Tourism Operations Officer, Dr. Felix G. Delos Santos, Boracay’s products, services, key initiatives, and latest developments were presented by Jery Mae P. Fernando, Tourism Operations Officer I, together with the presence of  Nelson I. Cahilo, Administrative Aide IV.

The event is being held  March 27, 2026, at the Cosmo Function Hall, Lebuh Ampang, City Centre, Kuala Lumpur, Malaysia, bringing together buyers and sellers across Malaysia, Nepal, Indonesia, and Japan to establish meaningful partnerships and collaboration.

The program was graced by Consul General Roussel R. Reyes of the Republic of the Philippines Embassy in Malaysia. In his message, he emphasized the importance of strengthening connectivity through increased flight frequencies to the Philippines and other key destinations, as well as the continuous improvement of infrastructure, including airports. He highlighted ongoing engagements with airline partners to expand routes, particularly to Boracay Island. Moreover, he underscored the value of strong public and private sector collaboration, people-to-people connections, and sustained efforts to ensure long-term growth. He noted that these collective initiatives create a multiplier effect, contributing to broader economic development, with several projects already in the pipeline.

Boracay’s delegation is further strengthened by the participation of key tourism stakeholders, including:

• B & C Island Leisure Tours Corporation
• Southwest Tours Boracay Inc.
• Travelers Prime Travel & Tours
• I Love Pilipinas Tours Inc.
• UPDreamer Travel and Tour
• Boracay Foundation Inc.
• Edrue’s Travel and Tours

Together, these efforts reaffirm Boracay’s commitment to expanding its global reach, enhancing partnerships, and delivering world-class tourism experiences.

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