Business
๐๐ฅ๐จ๐ข๐ฅ๐จ ๐๐ง๐ ๐๐ฎ๐ข๐ฆ๐๐ซ๐๐ฌ ๐๐ญ๐ซ๐๐ง๐ ๐ญ๐ก๐๐ง ๐๐ซ๐ฎ๐ข๐ฌ๐ ๐๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐๐๐๐๐ข๐ง๐๐ฌ๐ฌ ๐๐ฌ ๐๐ฎ๐ฑ๐ฎ๐ซ๐ฒ ๐๐ฑ๐ฉ๐๐๐ข๐ญ๐ข๐จ๐ง ๐๐ฉ๐๐ซ๐๐ญ๐จ๐ซ๐ฌ ๐๐ฌ๐ฌ๐๐ฌ๐ฌ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐๐ ๐๐ข๐ญ๐๐ฌ
๐๐๐๐๐๐ ๐๐โ The Department of Tourism Region VI (DOT VI) is strengthening preparations for the potential inclusion of ๐๐ฅ๐จ๐ข๐ฅ๐จ ๐๐ข๐ญ๐ฒ ๐๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐จ๐ฏ๐ข๐ง๐๐ ๐จ๐ ๐๐ฎ๐ข๐ฆ๐๐ซ๐๐ฌ in the Philippine itineraries of international luxury expedition cruise operators for the ๐๐๐๐โ๐๐๐๐ ๐ฌ๐๐๐ฌ๐จ๐ง.
As part of the preparations, representatives from the shore excursion and port agents of ๐๐ข๐ฅ๐ฏ๐๐ซ๐ฌ๐๐ ๐๐ฑ๐ฉ๐๐๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐๐จ๐๐ฅ๐
๐๐๐ฅ๐๐๐จ๐ง๐ข๐, through their local representatives ๐๐ก๐๐ซ๐ฉ ๐๐ซ๐๐ฏ๐๐ฅ ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ, ๐๐จ๐ฎ๐ญ๐ก๐ฐ๐๐ฌ๐ญ ๐๐จ๐ฎ๐ซ๐ฌ ๐๐ง๐ ๐๐๐ง๐ฅ๐ข๐ง๐ ๐๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ , conducted a series of site and operational validation activities in Iloilo City and Guimaras on ๐๐๐ฉ๐ญ๐๐ฆ๐๐๐ซ ๐๐โ๐๐, ๐๐๐๐.
The validation aimed to assess the readiness and suitability of proposed destinations and tourism sites, particularly in terms of ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐ฌ๐๐๐๐ญ๐ฒ ๐๐ง๐ ๐ฌ๐๐๐ฎ๐ซ๐ข๐ญ๐ฒ, ๐ฏ๐ข๐ฌ๐ข๐ญ๐จ๐ซ ๐๐๐ฉ๐๐๐ข๐ญ๐ฒ, ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ๐๐ฅ ๐๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐ฌ๐๐๐๐ ๐ฎ๐๐ซ๐๐ฌ, ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ฉ๐๐ซ๐ญ๐ข๐๐ข๐ฉ๐๐ญ๐ข๐จ๐ง, ๐ญ๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ, ๐ฅ๐จ๐ ๐ข๐ฌ๐ญ๐ข๐๐ฌ, ๐ฉ๐จ๐ซ๐ญ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ง๐ ๐จ๐ฏ๐๐ซ๐๐ฅ๐ฅ ๐ฏ๐ข๐ฌ๐ข๐ญ๐จ๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐. The activity also provided an opportunity for the cruise representatives and local stakeholders to identify operational requirements and areas that may need further enhancement should the proposed cruise itineraries push through.
On September 23, the validation team, together with DOT Region VI, held a coordination meeting with ๐๐๐ ๐๐จ๐ซ๐ญ ๐๐๐ง๐๐ ๐๐ซ ๐๐จ๐๐๐ฅ ๐๐๐ ๐ฆ๐๐ฒ and ๐๐ฅ๐จ๐ข๐ฅ๐จ ๐๐ข๐ญ๐ฒ ๐๐๐๐ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ ๐๐๐ ๐๐๐ซ๐ to discuss cruise-related preparations, port and shore excursion operations, passenger movement, destination accessibility, and other logistical considerations necessary to ensure a seamless experience for cruise passengers. The discussions emphasized the importance of close coordination among port authorities, the city government, tourism stakeholders, and the private sector in preparing Iloilo City for potential international cruise calls.
The team also proceeded to Guimaras on September 24, 2026, where a coordination meeting was held with ๐๐ฎ๐ข๐ฆ๐๐ซ๐๐ฌ ๐๐ซ๐จ๐ฏ๐ข๐ง๐๐ข๐๐ฅ ๐๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐๐๐๐ข๐๐๐ซ ๐๐๐ฒ๐ฉ๐๐ ๐๐ง๐ญ๐ซ๐๐๐ข๐๐ก๐จ and ๐๐ซ๐จ๐ฏ๐ข๐ง๐๐ข๐๐ฅ ๐๐๐จ๐ง๐จ๐ฆ๐ข๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐๐๐ข๐๐๐ซ (๐๐๐๐) ๐๐๐๐ ๐ ๐ซ๐๐ง๐๐ข๐ฌ ๐๐๐ง๐ญ๐จ๐ซ๐๐ฅ. Discussions centered on the provinceโs ๐๐ซ๐ฎ๐ข๐ฌ๐ ๐ญ๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐ซ๐๐๐๐ข๐ง๐๐ฌ๐ฌ, ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐๐ ๐ฌ๐ก๐จ๐ซ๐ ๐๐ฑ๐๐ฎ๐ซ๐ฌ๐ข๐จ๐ง ๐ฌ๐ข๐ญ๐๐ฌ, ๐ฏ๐ข๐ฌ๐ข๐ญ๐จ๐ซ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ, ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ฉ๐๐ซ๐ญ๐ข๐๐ข๐ฉ๐๐ญ๐ข๐จ๐ง, ๐ฌ๐ข๐ญ๐ ๐๐๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ, ๐ฌ๐๐๐๐ญ๐ฒ ๐๐ง๐ ๐ฌ๐๐๐ฎ๐ซ๐ข๐ญ๐ฒ, ๐๐ง๐ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐ซ๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ. The assessment also looked into the capacity of proposed sites to accommodate cruise visitors while maintaining the environmental and cultural integrity of the destinations.
The DOT Region VI emphasized that the validation is an important step in ensuring that potential cruise destinations are not only attractive to international visitors but are also ๐ฌ๐๐๐, ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐, ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐, ๐๐ง๐ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ฅ๐ฒ ๐ซ๐๐๐๐ฒ. The assessment will likewise provide local stakeholders with valuable inputs in improving destination facilities, services, site management, and visitor experience.
The initiative forms part of the Departmentโs continuing efforts to position ๐๐๐ฌ๐ญ๐๐ซ๐ง ๐๐ข๐ฌ๐๐ฒ๐๐ฌ ๐๐ฌ ๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ง๐ ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐ซ๐ฎ๐ข๐ฌ๐ ๐ญ๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐๐๐ฌ๐ญ๐ข๐ง๐๐ญ๐ข๐จ๐ง, while ensuring that the benefits of cruise tourism are shared with local communities and tourism enterprises.
With the growing interest of international cruise operators in Philippine destinations, DOT Region VI continues to work closely with ๐๐๐, ๐ฅ๐จ๐๐๐ฅ ๐ ๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ ๐ฎ๐ง๐ข๐ญ๐ฌ, ๐ญ๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐จ๐๐๐ข๐๐๐ฌ, ๐ฉ๐จ๐ซ๐ญ ๐๐ง๐ ๐ฌ๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ ๐ฌ๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ๐ฌ, ๐ญ๐จ๐ฎ๐ซ ๐จ๐ฉ๐๐ซ๐๐ญ๐จ๐ซ๐ฌ, ๐๐ง๐ ๐ฉ๐ซ๐ข๐ฏ๐๐ญ๐-๐ฌ๐๐๐ญ๐จ๐ซ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ๐ฌ to strengthen the regionโs cruise tourism infrastructure and destination readiness.


