𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀 𝘀𝗲𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝘁 𝗔𝗧𝗧𝗔 𝗧𝗮𝗶𝗰𝗵𝘂𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝘃𝗲𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲

Manila – The Philippines recorded strong market interest during its participation in the ATTA Taichung International Travel Exhibition 2026, held recently at the Taichung International Convention Center, underscoring the country’s growing appeal among Taiwanese travelers, particularly in Central Taiwan.

Led by the Philippine Department of Tourism (DOT) – Taiwan Office, the Philippine booth featured a mix of travel agencies and educational consultants, promoting both leisure destinations and English study programs. Participating partners included Yu Yuan Travel Service, Elizabeth Travel Services, and the Philippine Education Consultants Association, reflecting the country’s expanding portfolio of tourism and education offerings.

Philippine travel products were also widely promoted across several major travel agency booths throughout the exhibition—an encouraging sign of sustained demand and stronger trade adoption in the Taiwan market. In addition, the Global Education Partnerships Association (GEPA) mounted a dedicated pavilion highlighting Philippine schools, reinforcing the country’s position as a preferred destination for English language learning.

Key destinations promoted during the exhibition included Palawan, Cebu, Bohol, Clark, and Boracay, supported by the Philippines’ visa-free entry policy for Taiwanese visitors, which continues to enhance accessibility for the market.

Photo courtesy of Philippine Department of Tourism – Taiwan Office 菲律賓觀光部台灣分處

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