Tech
From Ideas to Impact: Conversations on IP and Digital Marketing in Capiz
Roxas City- The Department of Science and Technology (DOST) Capiz, in partnership with the Fyrlab Accelerator, hosted a networking and learning session centered on turning ideas into action to bring the local innovation community together.
Set up as a fireside chat, entitled โIdeas to Impact: Intellectual Property & Digital Marketing Conversations,โ the session is designed to bridge the gap between abstract concepts and real-world entrepreneurial success. The event gathered Capiz State University EyLITE incubatees, local government units (LGUs), DOST-Science Education Institute scholars and micro, small, and medium enterprises (MSMEs) in the province.
The session created a relaxed space for honest conversations on protecting and promoting innovation. Ms. Marianne T. Bebit of the Intellectual Property Office of the Philippines (IPOPHL) unpacked the importance of safeguarding ideas through Intellectual Property (IP). One key insight emphasized was that IP not only protects the proprietor and the business but also reinforces legitimacy and helps cultivate trust and long-term customer loyalty.
Complementing the talk on IP, Ms. Jenille Cristy M. Lozada of Dame Digital Marketing Services, shared grounded, real-world insights on building presence and connecting with audiences in the digital space. Ms. Lozada stressed that finding your niche and being consistent are key to connecting with audiences online, especially as starting entrepreneurs. She explained that building a clear identity and showing up regularly lays the foundation for lasting engagement. โIf you want to grow (your business), you also have to adapt to the trends,โ she added, noting that staying in tune with evolving digital trends helps businesses remain relevant and strengthen their online presence.
The conversations continued during the networking session, where participants connected, exchanged ideas, and explored potential collaborations. Through initiatives like fireside chat, DOST Capiz helps nurture a growing creative and innovation communityโone conversation, connection, and idea at a time. (VBDelaPeรฑa/DOSTCapiz; Photos by: VBDelaPeรฑa/DOSTCapiz)
๐๐ฉ๐ฆ ๐๐ฆ๐ฑ๐ข๐ณ๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ง ๐๐ค๐ช๐ฆ๐ฏ๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ (๐๐๐๐) ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ถ๐ฏ๐ต๐ณ๐บโ๐ด ๐ฑ๐ณ๐ฆ๐ฎ๐ช๐ฆ๐ณ๐ฆ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ง๐ฐ๐ณ ๐ด๐ค๐ช๐ฆ๐ฏ๐ค๐ฆ, ๐ต๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ, ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ, ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ช๐ฏ๐จ ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ญ๐ฆ๐ข๐ฅ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ฉ๐ช๐ญ๐ช๐ฑ๐ฑ๐ช๐ฏ๐ฆ๐ด. ๐๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค ๐ฑ๐ฐ๐ญ๐ช๐ค๐ช๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ข๐ฎ๐ด, ๐๐๐๐ ๐ฆ๐ฏ๐ด๐ถ๐ณ๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐&๐ ๐ฅ๐ณ๐ช๐ท๐ฆ๐ด ๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฎ๐ฆ๐ฏ๐ตโ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ ๐ด๐ฐ๐ญ๐ถ๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐ฎ๐ข๐น๐ช๐ฎ๐ช๐ป๐ฆ ๐ฆ๐ค๐ฐ๐ฏ๐ฐ๐ฎ๐ช๐ค ๐ข๐ฏ๐ฅ ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ฃ๐ฆ๐ฏ๐ฆ๐ง๐ช๐ต๐ด ๐ง๐ฐ๐ณ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐๐ช๐ญ๐ช๐ฑ๐ช๐ฏ๐ฐ.
