PCCI-Boracay Annual General Meeting 2026

Boracay Island- The Philippine Chamber of Commerce and Industry – Boracay successfully held its Annual General Membership Meeting (AGMM) at The Tides Hotel Boracay, bringing together board members, business leaders, and stakeholders for an afternoon of meaningful discussions, industry updates, and strengthened collaboration within the island’s business community.

The meeting opened with Past President Wesley van der Voort, who presented the President’s Report on behalf of President Djila Winebrenner. The report reflected on the Chamber’s activities, initiatives, and advocacy efforts throughout the past year, as well as the organization’s direction moving forward into 2026. As part of the presentation, the PCCI-Boracay Calendar of Events for the year was introduced, outlining upcoming programs, industry engagements, and initiatives aimed at strengthening collaboration among members. The report also highlighted ongoing and planned partnerships with the Local Government Unit of Malay, particularly with the Municipal Tourism Office, demonstrating the Chamber’s continued commitment to working closely with local government in strengthening Boracay’s tourism branding, economic initiatives, and business environment.

Past President Michael Sweeney followed with an update on PCCI-Boracay’s continuing engagement with the LGU of Malay on key tourism and policy issues affecting Boracay’s competitiveness as a global destination.

A major concern raised was the increasing cost structure associated with visiting Boracay, particularly with the new Jetty Port surcharge, which adds to the already significant fees imposed on tourists. Comparisons presented during the report showed that a foreign family visiting Boracay may incur substantially higher entry and transportation fees compared to destinations such as Bohol, which currently offers a more business-friendly and cost-efficient tourism environment.

The discussion emphasized the need to maintain Boracay’s reputation as a welcoming and enjoyable destination, encouraging policy improvements that balance sustainability, regulation, and visitor experience. Recommendations included reviewing fee structures, simplifying entry procedures, and ensuring that policies support both the tourism sector and the long-term competitiveness of the island.

Both Mr. van der Voort and Mr. Sweeney also encouraged members to continue supporting the Chamber through active participation and the timely payment of membership dues, which sustain the organization’s advocacy work and programs.

The Chamber was honored to welcome distinguished guest speakers who provided valuable insights relevant to the business community.

PCCI Regional Governor for Western Visayas, Engr. Fulbert Woo, opened the guest presentations by introducing the regional officers and sharing updates on the region’s ongoing programs and initiatives. He emphasized the importance of strong collaboration among chambers across Western Visayas and expressed enthusiasm in working more closely with PCCI-Boracay through joint activities and participation in regional events outlined in the Chamber’s calendar.

Dr. Karl Lachica, Chief Medical Director of the Ciriaco S. Tirol Hospital, then delivered an important update on the medical services available to both residents and visitors on the island. He shared the hospital’s improvements, expanded services, and future initiatives, including the development of a new emergency section designed to provide more efficient medical response and care. Members actively participated in a discussion with Dr. Lachica, raising questions regarding medical capabilities, emergency response systems, and healthcare support for both the local community and the tourism industry.

The final presentation was delivered by Engr. Antonio Barrientos, Engineer II from the DPWH Regional Office, who provided an update on ongoing and upcoming infrastructure projects on the island’s Circumferential National Road. His presentation clarified which road sections fall under the responsibility of the Department of Public Works and Highways and which are managed by the Local Government Units of Aklan and Malay. The session sparked an engaging dialogue with members, who raised questions and shared concerns regarding priority areas needing improvement. Engr. Barrientos encouraged the Chamber and its members to formally submit proposals to DPWH identifying roads and infrastructure requiring attention.

During the meeting, the Chamber proudly welcomed its newest members and their representatives into the organization:

• Marianing & Sons Development Corporation, represented by Mr. Juan Felipe Mayor
• MedExpress Medical and Diagnostics Center, represented by Ms. Janice Melgar
• Cafe Got Soul / Casa Mezcaleria Group, represented by Mr. Jj Cocjin

Certificates of membership were presented to the new members, followed by the Membership Oath, which was led by Vice President Mark Santiago. Members present were also invited to participate in the oath, reaffirming their commitment to the Chamber and the continued growth of the Boracay business community.

The meeting concluded with expressions of gratitude to all attendees, guest speakers, and partners who contributed to the success of the event. Special appreciation was extended to The Tides Hotel Boracay and The Pelican Sky Bar and Restaurant for serving as the Venue Partner for the gathering.

The formal program ended with an official photo opportunity, after which members, guests, and board directors proceeded to the networking socials where food, cocktails, and entertainment were served. The relaxed atmosphere allowed participants to exchange ideas, strengthen professional connections, and continue conversations sparked during the meeting.

The successful gathering reaffirmed the Chamber’s commitment to supporting its members, strengthening industry dialogue, and building a stronger and more unified business community, aligned with this year’s theme:

“Moving Forward Together: A Sustainable Path for Boracay Business.”