𝗗𝗢𝗧 𝘂𝗻𝘃𝗲𝗶𝗹𝘀 𝗕𝗜𝗡𝗜 𝗮𝗻𝗱 𝗦𝗕𝟭𝟵 𝘁𝗿𝗮𝘃𝗲𝗹 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗺𝗶𝗰𝗿𝗼𝘀𝗶𝘁𝗲𝘀

𝘕𝘦𝘸𝘭𝘺 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘥 𝘋𝘖𝘛 𝘮𝘪𝘤𝘳𝘰𝘴𝘪𝘵𝘦𝘴 𝘵𝘶𝘳𝘯 𝘗-𝘗𝘰𝘱’𝘴 𝘦𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢𝘳𝘺 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘪𝘯𝘵𝘰 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘧𝘰𝘳 𝘵𝘳𝘢𝘷𝘦𝘭𝘦𝘳𝘴 𝘵𝘰 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘮𝘰𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘗𝘩𝘪𝘭𝘪𝘱𝘱𝘪𝘯𝘦𝘴

The Department of Tourism (DOT) launched today dedicated microsites for its newest Tourism Ambassadors, BINI and SB19, reimagining how audiences around the world can discover the Philippines through the artists they know and love.

This release follows back-to-back teasers posted on Tourism Philippines’ social media accounts, which set off a wave of excitement among BLOOMs and A’TIN, the dedicated fanbases of BINI and SB19, on Monday night. In less than 24 hours, these posts had already generated more than a hundred thousand engagements on Facebook alone.

The microsites feature the dream destinations of each member, paired with special discounted travel packages for these locations, offered exclusively through DOT-accredited partners via the tourism.gov.ph website. They also allow fans to engage directly with their idols through interactive features. For BINI, BLOOMs may submit #BloomTrails, showcasing their own photos and captions of their favorite destinations or of the girls’ dream destinations. For SB19, A’TIN may write short dedication messages paired with their favorite song from the Mahalima.

According to Tourism Secretary Dita Angara-Mathay, this new endeavor from DOT reinforces that Filipino talent goes beyond its ability to draw fanfare.

“𝘗𝘪𝘯𝘰𝘺 𝘵𝘢𝘭𝘦𝘯𝘵𝘴 𝘭𝘪𝘬𝘦 𝘉𝘐𝘕𝘐 𝘢𝘯𝘥 𝘚𝘉19 𝘢𝘳𝘦 𝘷𝘦𝘳𝘺 𝘮𝘶𝘤𝘩 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴, 𝘥𝘳𝘪𝘷𝘦 𝘵𝘳𝘢𝘷𝘦𝘭, 𝘢𝘯𝘥 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘳𝘦𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘸𝘩𝘦𝘳𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘨𝘰,” she said.

“𝘛𝘩𝘪𝘴 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘪𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳𝘭𝘺 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘧𝘰𝘳 𝘶𝘴 𝘪𝘯 𝘵𝘰𝘶𝘳𝘪𝘴𝘮, 𝘸𝘩𝘦𝘳𝘦 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯’𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘺. 𝘈 𝘧𝘢𝘯 𝘸𝘩𝘰 𝘵𝘳𝘢𝘷𝘦𝘭𝘴 𝘵𝘰 𝘴𝘦𝘦 𝘢𝘯 𝘢𝘳𝘵𝘪𝘴𝘵 𝘮𝘢𝘺 𝘢𝘭𝘴𝘰 𝘴𝘵𝘢𝘺 𝘪𝘯 𝘢 𝘩𝘰𝘵𝘦𝘭, 𝘦𝘢𝘵 𝘢𝘵 𝘭𝘰𝘤𝘢𝘭 𝘳𝘦𝘴𝘵𝘢𝘶𝘳𝘢𝘯𝘵𝘴, 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘯𝘦𝘢𝘳𝘣𝘺 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘢 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘪𝘮𝘦. 𝘌𝘢𝘤𝘩 𝘵𝘳𝘪𝘱 𝘤𝘳𝘦𝘢𝘵𝘦𝘴 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘧𝘰𝘳 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘵𝘩𝘰𝘴𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦,” Secretary Mathay added.

The microsites form part of the second phase of the Discover More To Love domestic tourism campaign, launched in June 2026. The campaign aims to stimulate domestic travel by making tourism more accessible to Filipinos through discounted fares, hotel rates, and attraction fees.

Beyond encouraging more Filipinos to explore the country, Discover More To Love seeks to strengthen demand across the tourism value chain by supporting airlines, hotels, tour operators, attractions, and other tourism stakeholders as they navigate the continuing impact of elevated international fuel costs. By driving domestic demand, the campaign helps sustain tourism activity and keep its economic benefits circulating within the country, particularly in the provinces.

Since the respective announcements of their ambassadorship, the two P-Pop groups have closely partnered with the DOT in promoting Philippine destinations across their engagements locally and abroad.

The Department, in turn, has been promoting the groups’ recent activities as they carry the Filipino flag on the world stage. This includes BINI’s ongoing Signals World Tour, SB19’s debut at the Lollapalooza stage, and both groups’ upcoming performances at the Summer Sonic Music Festival in Japan.

As people become more intentional about where they go and how they spend, the DOT hopes this initiative will encourage everyone to look closer to home.

#LoveThePhilippines #BINI #SB19