CARD MRI launches 1st Panaghiusa Media Awards, honors community journalists

By: Bhal Cabrerra

CARD MRI formally launched its 1st Panaghiusa Media Awards 2025, recognizing journalists and media institutions across the country for their role in amplifying the organization’s work in microfinance, community development, and poverty reduction.

In his message, Founder and Chairman Emeritus Dr. Jaime Aristotle Alip underscored the weight carried by media practitioners in shaping public understanding.
“Media is very powerful. Hindi biro ang maging isang journalist, mahirap ito,” Alip said, noting that responsible reporting remains central to ensuring communities receive accurate and meaningful information.

The event gathered media partners from Luzon, Visayas, and Mindanao, reflecting CARD MRI’s wide network of storytellers who help bring its programs to the public — from livelihood support to social protection initiatives.

Recognizing Media Excellence Nationwide, the awards were divided into several categories, highlighting regional champions and longstanding partners.

Huwarang Tagabando
South Luzon
• Amihan
• Laguna Express

Central & North Luzon
• Newscore Bulacan
• Facts and Figures

Visayas
• Boracay Island News Network
• Daily Guardian

Mindanao
• Periodico Norte
• Mindanao Journal

Kasangga sa Pag-unlad
Print Media
• Rapids Journal
• Wednesday Herald
• Dateline

Broadcast Media
• Radyo Pilipinas Lucena
• DZJV Calamba

Natatanging Kabalikat ng Taon
• Laguna Courier
• Radio Natin Calapan

UMALOHOKAN Essay Writing Contest, the ceremony also highlighted the winners of the UMALOHOKAN Essay Writing Contest, which aims to showcase impactful storytelling aligned with CARD MRI’s mission.

2nd Placer – Ms. Carmi Isles, Radyo Pilipinas Lucena

1st Placer – Mr. Cyril Cabrera, TriMedia Digital (Panguil Bay Journal), Ozamiz City

Cabrera’s essay focused on community empowerment and the transformative impact of microfinance, earning top recognition for its narrative depth and personal insight.

Strengthening Partnerships; CARD MRI said the Panaghiusa Media Awards will be an annual platform to acknowledge journalists who demonstrate professionalism, integrity, and commitment in covering stories that often emerge from underserved and rural communities.

By honoring its media partners, the institution reaffirmed its belief that journalism plays a vital role in expanding the reach of development programs and ensuring that the stories of ordinary Filipinos — especially those working toward financial independence — are heard.