More Than Skin Deep: A Call for Understanding and Support This Psoriasis Action Month

By Dr. Cynthia C. Dela Cruz, MD
Pediatrician, MMG Aklan Group of Medical Specialists

Every August, we observe Psoriasis Action Month — a global campaign to raise awareness about a condition that is more than skin deep. As a pediatrician, I have cared for young patients struggling with psoriasis, and I’ve seen the pain that doesn’t just come from the skin — but from being misunderstood, judged, or excluded.

Psoriasis is a chronic autoimmune disease that causes red, scaly, and often itchy skin lesions. It affects not only the skin, but also a person’s mental and social well-being. In the Philippines, up to 2.4% of the population is affected by psoriasis, according to local research — that’s more than 2 million Filipinos.

Yet despite this number, many still suffer in silence, misunderstood even by their closest communities.

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The Silent Struggle Behind the Flare-Ups

Psoriasis is not contagious — and yet many people living with it are treated as if they carry something to be feared. I’ve spoken to young patients who cover themselves with jackets in the heat, skip social gatherings, or avoid school altogether — not because of pain, but because of shame.

The reality is: the biggest scars aren’t always visible. People with psoriasis are at greater risk for depression, anxiety, and low self-worth, especially if they lack support and understanding from those around them.

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Our Role as Family, Friends, and Community

This Psoriasis Action Month, I urge everyone — parents, teachers, friends, and community leaders — to take part in this movement for awareness and compassion.

We must:
• Educate ourselves and break the myths. Psoriasis is a lifelong condition, but it can be managed with medical care and emotional support.
• Listen to those who are living with it. Understand their struggles and help create safe spaces where they can thrive without hiding.
• Support families who are navigating the emotional and financial burdens of treatment.
• Advocate for public health programs that include psoriasis education, access to dermatologic care, and mental health support.

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Let’s Build a Kinder Community

In clinics and communities across Aklan and beyond, let us be reminded that psoriasis is not a choice — but kindness is.

We can all do our part by replacing stigma with understanding, fear with knowledge, and silence with support. Let August be more than a month of awareness — let it be the start of a movement toward compassionate care for those with chronic skin conditions.

Because every person deserves to live with dignity — not despite their skin, but regardless of it.

Dr. Cynthia C. Dela Cruz, MD
Pediatrician and Public Health Advocate
MMG Aklan Group of Medical Specialists