Philippines To Showcase Toirosm Offerings @ Three Major Global Trade Shows In November

MANILA— The Philippines is set to strengthen its presence in the international tourism market as it participates in three major global travel and business events in November 2026, bringing the country’s tourism destinations and industry offerings to key markets in Europe and the United States.

Under the Love the Philippines campaign, the Tourism Promotions Board (TPB) Philippines will participate in the World Travel Market (WTM) London 2026, the Diving Equipment and Marketing Association (DEMA) Show 2026, and the Incentives, Business Travel and Meetings World (IBTM World) 2026.

The World Travel Market London will take place on November 3–5 in London, United Kingdom, providing an international platform to promote Philippine destinations and connect with travel trade representatives. Running on the same dates, the DEMA Show 2026 will be held from November 3–6 in New Orleans, Louisiana, United States, highlighting opportunities to promote the country’s diving destinations and underwater tourism attractions.

Meanwhile, the Philippines will also participate in IBTM World 2026, scheduled for November 17–19 in Barcelona, Spain. The event focuses on the meetings, incentives, conferences and exhibitions (MICE) industry, offering opportunities to establish business connections and attract international meetings and incentive travel markets.

Through its participation in these international trade shows, the Philippines aims to expand its tourism network, generate business opportunities and strengthen the country’s position as a competitive destination for leisure travel, diving tourism and MICE events.

The promotional campaign features Bacuit Bay in El Nido, Palawan, underscoring the country’s natural attractions as part of its international tourism marketing efforts.